Selling Beyond the Farm Gate Workshop

Date: February 6th 9-4 p.m. (with lunch & coffee break provided)
Location: Johnson Twp. Community Centre (Desbarats Arena)
Cost: $20+fee online. $20 at the door (register by Feb 2nd)
Facilitators: Sally Miller and Peggy Baillie, Local Food & Farm Co-ops

Please join us for this farm business workshop from the Agri-Food Management Institute and the Local Food and Farm Co-ops, hosted by the Rural Agri-Innovation Network (RAIN).

Details: Have you been selling direct and want to scale up? Retail, wholesale, institutions, restaurants, processing, food hubs: what’s right for your farm? This workshop will help you decide.

Selling Beyond the Farm Gate is a workshop that draws on an online course that will be offered through AMI. The workshop provides information from the various course modules, as well as worksheets to help start participants in planning for new markets.

The topics include:

  1. Identifying Your Market: What are the right market channels for you based on trends, cost of production and your farm vision?
  2. Setting Prices: How do you set prices and estimate cost of production to reach the new markets?
  3. Planning for Your Market: What are the best strategies to reach your new markets?
  4. Business Planning for Expansion: How does expanding change your current business plan?
  5. Managing the Finances for Expansion: How do manage the capitalization and finances for expansion?
  6. Implementing Your Market Strategies: What is the best way to launch and promote a new product to your chosen markets?

Register by Feb 2nd, visit Eventbrite to get tickets Contact: Sally Miller, Local Food & Farm Coops at 647-702-9179 or


More Ag Events in January

Jan 15 – bfoUP Young Producer Webinar, 8:00 p.m.
bfoUP Webinar #1 will feature Fresh Air Farmer, Andrew Campbell, agvocate for the Canadian farming industry. Andrew will talk on different beef operations he has worked with and what these young farmers have implemented and worked towards to further their goals. To register, visit:

Jan 17 – Algoma Soil and Crop Improvement Association.
10:00 AM  – 3:00 PM

Jan 20 – Algoma Maple Syrup Producers Information Day & AGM,
Bruce Mines Community Hall, Hwy 17 Bruce Mines.  10:00 – 4:00. Doors open at 10 with dealer displays and representatives available to help with equipment needs. Information sessions begin at 11 at a cost of $6.00. A lunch will be available for $17 which includes the cost of the information sessions. For catering numbers contact Judy Hughes (705) 248-3038 or before Jan 16th 2017. The AGM will be held just before lunch.

Jan 20 – Farm Smart – Beef Symposium  – 1 Collver Road is available for the webcast. Check this link for the schedule’  If you are interested in attending please call/email Dave Trivers 705-842-1582

Jan 25 –  Agriculture Summit
Huron North Regional Economic Development Alliance (HNREA).
Bruce Station Hall.   10 AM to 3PM.

The day is for  businesses, organizations and communities involved in the agriculture sector.  The morning will look at emerging opportunities on the national, provincial and local level. It will feature local projects either completed or in development so we know what is happening across the region.  The afternoon will include a workshop to identify ways to improve business operations and cooperation along the supply chain from suppliers, to farm, to consumers. It will also look for ways to improve cooperation across sectors in the region. Ideas from this meeting will be shared at a Summary Summit on Feb 22. An  Economic Development Summit and a Tourism Summit have already been held and they will be included in the Summary Summit.  Huron North Community Economic Alliance is a group of volunteers working to improve prosperity in the region.  For more information about the alliance you can contact Edith Orr or Betty Ann Dunbar (705) 356-5715 – these are also the contact people to RSVP to by Monday Jan 22 in order to set numbers for lunch. Contact Dave Trivers if you have a service, product or project to highlight or if you want more details about the agenda.  To download the poster, click here.


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